Beyond Meat’s rival Impossible Foods said Wednesday it will sell its plant-based burger in grocery stores in September after the Food and Drug Administration approved its key color ingredient.
The regulator said it has cleared Impossible’s use of soy leghemoglobin — or heme — as a color additive, clearing the way for the maker of imitation meat to start selling its products in grocery stores.
Impossible genetically engineers yeast to create heme, the iron-containing molecule that gives meat its taste and aroma.
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