November turkeys have been the perennial loss leaders of the grocery
business, sold at or below cost since, it seems, just after the first
Thanksgiving.
This year, with consumers bracing for a second straight holiday season of lost
jobs and foreclosed homes, grocers are paring prices beyond the norm. They’re
also reducing, or removing, the strings attached to getting the best deals.
And consumers, hungry for a bargain, are biting.
“Selling [turkeys] at below cost doesn’t surprise me one bit,” said Rick
Johnson, president of the Texas Grocery and Convenience Association, a trade
group. “But you probably will see more discounting this year because of the
economy. People are a lot more price-conscious now.”
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