At the Tower Grove Farmers Market every Saturday, rancher Jeremy Parker brings in hundreds of pounds of beef — flanks, sirloins, briskets, ground — and at the end of the market day, most of it is sold.
“When I leave, it's all but gone most of the time.” Parker says. “There's definitely growing demand. There's more demand than there is availability.”
Parker and his fellow grass-fed producers are happy to ride the trend.
In St. Louis and around the country, the appetite for grass-fed beef has shot up in recent years. While still a small percentage of the beef consumed in the U.S. — about 3 percent — advocates, consumers and producers predict the number will keep rising. One study put demand growth at 20 percent a year.
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