As grilling season kicks off, here are five proven merchandising strategies to make your meat case a destination for shoppers looking to grill.
1. Include Beef in Weekly Featuring Activity
With consumers expected to become even more price-conscious this summer, weekly ad circulars will become more impactful than ever. Research also shows that shoppers are more likely to purchase an item that’s featured, even if it’s not technically on sale.
- Download Beef recipes and images to use in featuring
- Benchmark your featuring using monthly sales & featuring summary reports
2. Identify promotions to offer shoppers purchase incentives
To read the rest of the story, please go to: The Beef Checkoff Program
