SAN MARCOS, Texas — Cargill’s Rumba meats is a sponsor of the 2013 Viva! Cinco de Mayo State Menudo Cook-Off in San Marcos, Texas, Saturday, May 4, 10 a.m. – 8 p.m., at the Hays County Civic Center. Located 25 miles south of Austin, San Marcos has been home to the state menudo cook-off since 1974. Menudo is a traditional Mexican soup made with chiles and beef tripe, one of the numerous fresh beef and pork cuts in the Rumba product line.
More than 60 teams will compete in this year’s menudo contest, one of the largest in the U.S. Rumba will have a booth with display products, as well as a prize wheel that consumers can spin to instantly win Rumba gear and gift cards to purchase Rumba products. There will also be prize drawings every hour from 11 a.m. to 5 p.m. for $50.00 gift cards, as well as Rumba coupons for all who visit the booth.
“As a producer of the leading brand of high-quality, specialty meat cuts created for multicultural consumers in the U.S., we are delighted to be a first-time sponsor of this year’s menudo cook-off,” said David Bisek, who leads Rumba’s marketing efforts on behalf of Cargill, the brand’s owner. “The competition will be intense and the teams’ recipes will produce many delicious versions of menudo for the judges to sample as part of the Cinco de Mayo celebration,” continued Bisek.
Proceeds from the state menudo cook-off are used for scholarships given to local high school students by the League of United Latin American Citizens (LULAC) chapter 654. Viva! Cinco de Mayo & State Menudo Cook-Off events also include a carnival, arts and crafts, food, Baile Folklorico, little and big Miss Cinco de Mayo pageants, jalapeno eating contest and live musical entertainment. The Hays County Civic Center is located at 1249 Civic Center Loop in San Marcos, Texas. More information is available at the event’s website: www.vivacincosmtx.com/events.php.
“Like Rumba meats, Cinco de Mayo and menudo celebrate the heritage and tradition of Mexican culture in America, and we are proud to be part of this year’s event,” concluded Bisek.
About Rumba® meats
Cargill founded the Rumba® meats brand in 2007 as a line of food products that meet the unique needs of multicultural consumers. The product line currently includes 30 fresh, never frozen, beef and pork meat cuts that are an integral part of the traditions and cultures of multicultural consumers (including Hispanic, African American and Asian populations). Rumba® products are available in mainstream and independent grocery stores and retailers nationwide. For more information, visit www.rumbameats.com or www.facebook.com/rumbameats.
About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit Cargill.com and its news center.
Source: Cargill
