OTTAWA, ONTARIO – Canadian Pork Council’s (CPC) president Jurgen Preugschas
joined federal Agriculture Minister Gerry Ritz as part of “Savour Canada” to
showcase Canadian pork among other agriculture products to Canadian and
international media. The event was an initiative of the Department of
Agriculture and Agri-Food Canada to promote Canada’s safe and top quality foods
at the 2010 Olympic and Paralympics Winter Games in Vancouver, British Colombia.
Canada’s pork producers and exporters regularly travel to other parts of the
world to study what consumers want in these markets and to promote the quality,
taste, safety and reliability of our pork. “This is a great opportunity to be
part of a promotional event in our own back yard and showcase Canadian pork”
stated Jurgen. “We are pleased to participate in this event and would like to
thank Minister Ritz for his efforts to promote Canadian pork and open markets
around the world.”
“At this morning’s event, one of Canada’s top chef prepared a fantastic pork
breakfast of french toast with cider-braised Canadian pork sausage and Canadian
pork cretons on maple brioche to show to the world the quality attributes that
differentiate Canadian pork from other countries’ pork” added Jurgen.
Canada is the world’s third-largest pork exporter and represents 20% of world
pork trade. In 2008 Canadian pork was exported to over 100 countries.
Maintaining existing pork markets and opening up new markets to pork is critical
to the Canadian hog industry. The CPC continues to be a strong supporter of
Canada entering into comprehensive free trade agreement with the European Union
and finalizing bilateral free trade agreements with Colombia and Korea.
The CPC serves as the national voice for hog producers in Canada. A federation
of nine provincial pork industry associations, our organization’s purpose is to
play a leadership role in achieving and maintaining a dynamic and prosperous
Canadian pork sector.
Photo Caption: Minister Gerry Ritz address the media after a May 2009 dinner. It
was introduced by the President of the Canadian Pork Council, Jurgen Preugschas
(left).
Source:
The Canadian Pork Council
