Bedford – New York, NY — The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) featured beef on center stage at this year’s International Restaurant and Foodservice Show of New York that took place on March 3rd– 5th, 2024 at Jacob Javits Convention Center.
The International Restaurant & Foodservice Show of NY is the once-a-year event that focuses on serving the foodservice industry in the Northeast. The event offers the opportunity to see the best in the restaurant and food service industry. From the newest food trends to the best in technology to fit all restaurants and everything in between.
NEBPI sponsored an hour-long butchery demo that took place at the Culinary Innovation Theater on Monday, March 4th, that was executed by expert beef butcher Kari Underly, Founder, Range® Meat Academy- Online Vocational Trade School.
The star of the show this year was a square cut chuck primal. Kari shared over ten unique chuck cuts, demonstrating how in-house primal cutting can set your menu apart. Highlighting how to break down the square-cut chuck, exploring popular subprimals, and whole-muscle cuts, Kari also infused the meaning and creativity into each technique.
Attendees were challenged to elevate their own culinary game, attract new customers, and redefine their menu offerings with this “Let’s Get Hooked on Chuck!” butcher demo.
“Wow, what a fantastic opportunity to showcase the versatility of the underutilized beef chuck subprimal to a dynamic group of chefs and food industry experts at the International Restaurant & Foodservice Show of New York,” said Underly. “Beyond the well-appreciated ground chuck, I had the privilege of unveiling the culinary secrets of the serratus ventralis, or the Denver Steak – the fourth-most tender muscle. The steak cook-off added an immersive layer to our learning, with our peers crafting seven distinct dishes using cuts from the demonstration, each showcasing the Denver cut’s versatility. Serving as a teacher and a judge was an honor, and I relished the opportunity to contribute to this 360-degree culinary exploration.”
Beef was also center of the plate for the Rapid Fire Challenge, where seven talented chefs across the NY tri- state region competed to create their best NY Steak Dish. The chef’s had to utilize Denver Steak’s from Kari’s butchery demonstration. Dhanapol Marprasert was crowned the winner from the Kam Rai Thai Restaurant in Astoria, NY with his ‘Tiger Tear Steak’ with Thai dipping and served ‘Pra Nuea’ (beef steak salad) on the side.
“I’m honored as the winner of the (Rapid Fire Steak competition) in NYC. Grateful for the chance to highlight Thai cuisine. Special thanks to all Chef celebrities and the judges, including those from MasterChef Season 7 and Professional Meat Beef Butcher, for their invaluable support,” stated Chef Dhanapol.
For more information about beef promotion in the Northeast region, visit www.nebpi.org/.
Stay connected with the Northeast Beef Promotion Initiative Facebook and Instagram pages to catch up on how the Northeast region is actively seeking to promote beef.
