Americans Want To Know The Origins Of The Meat They Buy

It's reality TV with a meaty twist: BBC import "Kill It, Cook It, Eat It," premiered on Tuesday night on Current TV, and proved to be provocative.

In the first of 13 episodes, a group of six volunteers watches cows at an English farm being slaughtered and eventually minced into burgers. This is not a show for the faint of heart, but promises to be worth thinking about and, yes, educational, too.

"The way meat ends up on your plate is something most people haven't ever contemplated," Ocean MacAdams, senior vice president of programming for Current, told the Daily News. "But today, people are ready to see how their food is made. It's compelling. Most people are fascinated by it."

Not so long ago, consumers were content to buy their meat in shrink-wrapped packages from the supermarket case. Now, some butchers and upscale markets are displaying larger cuts of meat and letting customers choose how they want it cut. It's part of a larger movement in which people want to know where their food is coming from, how it's been raised and what happens to it on the way from the farm to the table.

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