Dallas – World Floral Expo (WFE) is traditionally characterized by in between 75 and 100 international and US based mainly flower growing exhibitors and by in between 500 and 750 US qualified flower buyers. A high end trade show, especially set up for the US fresh cut flower Industry. Organized since 1999, when it was held for the first time in New York City, the trade show has been travelling around the USA for 21 years and held 19 times. Two editions less, i.e. the one of 2001 that didn’t take place due to 9/11 happening during build up of the show at the Jacob K. Javits Center in New York, and the 2002 edition not taking place because of the aftermath of 9/11.
So far 51 exhibitors, mainly growers from California, Colombia, Ecuador and Kenya, have signed up for this year’s edition of World Floral Expo. A total of around 75 to 80 companies are expected to exhibit by the time the show opens on March 20. Every year a different US city is chosen and this year it is Dallas, Texas, which will be the next destination. Expectations are set high, as the show will be held for the very first time in this rich and wealthy US state Texas. The organizers therefore expect flower buyers to drive and fly in as well from surrounding states, such as Louisiana, Arkansas, Oklahoma and New Mexico.
PRESENTATIONS BY INDUSTRY EXPERT J SCHWANKE
Register online and choose from the following presentations:
1.) Flower Trends for 2019- WORLD PREMIERE – at World Flower Expo in Dallas! Presented by J Schwanke – The Flower Expert.
Date: Wednesday March 20, 2019
Time: 10:15 a.m. – 11:15 a.m.
Join Flower Industry Expert- J Schwanke for the Premiere of the uBloom Trend Synthesis for 2019- Featuring NEW Flower and Foliage Trends- Concepts, Color Palettes, featuring the Flower of Year – and the Foliage of the Year for 2019…
You will also receive a FREE Link to Download the complete Full Color Trend Report during this program- Don’t miss the opportunity to be the FIRST to see the Flower Industries- Most Popular Independent Flower Industry Trend Report courtesy of uBloom.com and World Flower Expo!
2.) Creating a Life in Bloom – Presented by J Schwanke- The Flower Expert.
Date: Thursday March 21, 2019
Time: 10:15 a.m. – 11:15 a.m.
Join J Schwanke- the host of the FIRST Nationwide Television Show on Public Broadcasting about Flowers. J Schwanke’s
Life in Bloom- premieres in April of 2019- coast to coast- entertaining and educating the viewer about creating a flower lifestyle!
So how do you Create a Life in Bloom in your Flower Business? Retailers, Wholesalers, Growers, Event Planners- have a unique opportunity to Create a Life in Bloom- and J will share ideas and concepts for helping YOU learn creative flower inspired ways to promote your flower business and attract more flower customers.
CREATE YOUR OWN FLOWER DESIGNS AT THE DAILY WORKSHOPS DURING WORLD FLORAL EXPO!
Join the daily organized (free of charge) flower design workshops with Dutch renowned designers. Each workshop lasts 2 hours and we have limited spaces available. Register online and choose from the following themes:
| Day | Time | Theme |
| Wednesday March 20 | 01:00 p.m. – 03:00 p.m. | Weddings |
| Thursday March 21 | 01:00 p.m. – 03:00 p.m. | Easter & Mother’s day |
| Friday March 22 | 10:30 p.m. – 12:30 p.m. | Funerals |
