Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle.
That’s according to a Society of American Florists post-holiday member survey, which found that, on average, 56 percent of retail florists’ holiday orders came in on Valentine’s Day itself and 80 percent of orders were delivered on Feb. 14. In 2017, when the holiday fell on a Tuesday, respondents said nearly 38 percent of orders came in on Valentine’s Day and 79 percent of holiday orders were delivered on Valentine’s Day.
In Arizona, a florist speculated the day of the week may have played a factor. “Last year, when Valentine’s Day landed on a Tuesday, I saw more early deliveries on Monday to client’s work, to start the week off right,” she wrote. “This year, since it landed on a Wednesday, few clients wanted it early. Most wanted it on the day of. I believe this will be the same for next year when Valentine’s Day falls on a Thursday.”
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