WF&FSA Helps Bridal Consultants Understand The Importance Of Floral
October 15, 2010 | 1 min to read
WF&FSA will be teaching bridal consultants about flowers at the Association of Bridal Consultants Annual Conference November 8 & 9, 2010 in Phoenix, AZ. Joyce Mason-Monheim, AIFD, PFCI will address bridal consultants as part of WF&FSA's Marketing Campaign. The title of the presentation is; Flower Sense and Cents: Understanding the world of flowers and making it profitable at the same time.
She will teach bridal consultants how to talk to the florist that they work with to achieve the best results. If bridal consultants better understand floral the more likely they are to use more flowers in more weddings. Joyce will help consultants understand how flowers can be profitable for them. She will also teach them about floral wholesalers and the valuable role that they serve.
The WF&FSA Marketing Campaign is supported by voluntary contributions to the President's Club.
Source: Wholesale Florist & Florist Supplier Association