In an issue of Floral Management Magazine, Equiflor/Rio Roses president and CEO, Victor Giorgini, teamed up with SAF to provide an overview of the many factors involved in pricing flowers fairly and how we have a unique opportunity to grow together as an industry. We believe it’s important to share this perspective and expand on how growers and florists can work together to ensure the sustainability of the floral supply chain, even amidst challenges.
Labor Costs: The Foundation of Flower Production
Labor is at the heart of flower production, especially in Colombia and Ecuador, which supply over 83% of the cut flowers purchased in the United States. More than 50% of production costs in these countries come from labor, and recently, growers have faced significant labor challenges.
To read the rest of the story, please go to: Rio Roses by Equiflor.
