TAMPA, Fla. — Triad Digital Media, the leader in retail online media, today announced that it has created the Guy’s Guide to Flowers(SM) for 1-800-FLOWERS.COM, INC. (Nasdaq: FLWS), the world's largest florist and gift shop. The guide is designed to help men quickly and easily find the perfect flowers and gifts to celebrate any type of occasion, including “getting out of the doghouse.”
Launched just in time for this month’s National Get Out of the Doghouse Day, the interactive one-stop shopping guide offers such features as “The Apologizer,” a tool that provides gift ideas to help men make amends with the special people in their lives. In addition, men can find unique gift ideas and helpful tips for making a heartfelt apology.
“These types of fun and useful interactive campaigns are a highly effective way to engage consumers and promote brands directly on a retail site. They add entertainment value to the shopping experience, they keep the customer on the site, and they ultimately drive revenue for the retailer. In this case, 1-800-FLOWERS.COM® scored a win with men who visit their site, giving them the valuable advice and recommendations they’ll need to either stay in or get back in the good graces of their wives or girlfriends,” said Greg Murtagh, Triad Digital Media’s CEO.
“Triad Digital Media created a unique and fun way to engage and inform our customers about their gifting options at 1-800-FLOWERS.COM,” said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. “Developing an innovative site for our male customers enables us to enhance their customer experience and deepen their relationship with our brand.”
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS(R) (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM(R) earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; the Company's Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category and the Company was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company's BloomNet(R) international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from the Wine Tasting Network(R) (www.winetasting.com) and Geerlings&Wade(SM) (www.geerwade.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) as well as Celebrations(R) (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
About Triad Digital Media:
Founded in 2004, Triad Digital Media (www.triaddigital.com) is the market leader in creating, managing and operating online media programs for leading retailer and e-commerce websites. Triad is a privately held company that assists retailers to monetize their website traffic via targeted advertising placements and content. Triad’s clients include Walmart.com, Toys“R”Us.com, CVS.com, SamsClub.com, Dell.com and many other notable retailers. Triad Digital Media was included on the 2009 Inc. 500 list as one of the fastest-growing private companies in the U.S. Headquartered in Tampa, Florida, Triad Digital Media employs more than 250 people in six offices nationwide.
Source: Triad Digital Media