ORCHID EXPORTER Prayoon Orchids Ltd Part has laid out a five-year plan (2016-2020) aimed at ensuring sufficient supply of flowering plants and generating a higher profit margin.
With 36 years' experience in the business of exporting orchids, Prayoon Orchids founder and managing director Prayoon Ployphommas acknowledges that the company has been at a disadvantage in regard to floral technology in particular, when compared with orchid producers from advanced markets – and especially the Netherlands.
For example, for Phalaennopsis orchids, his company's plants take 25-26 months to reach maturity, whereas Dutch orchid producers need only 18 months, he said.
On price and quality, Prayoon Orchids is able to attract customers, but some buyers favour spending their money if an orchid wholesaler can deliver flowers within a shorter time, he added.
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