LOXLEY, Ala. – Southern Living® Plant Collection is your partner – not only in offering superior plants suited for a variety of conditions – but in providing the tools needed for consumers to discover and interact effectively with their chosen product.
This spring, Plant Development Services, Inc., is making available custom retail merchandising solutions, including in-store trellis displays and plant spotlight coroplast signs, to support the marketing efforts of Southern Living® Plant Collection.
These custom solutions will coordinate with Southern Living® Plant Collection’s social media schedule as well as nine full-page ads appearing in Southern Living® magazine this spring.
These marketing efforts and merchandising material are also supported by a robust website, complete with detailed plant care information and videos and how-to projects designed to assist and further the consumer’s connection with the Southern Living® Plant Collection lifestyle.
About Southern Living® Plant Collection
The Southern Living® Plant Collection is a series of innovative plants selected for their ability to solve specific landscape challenges and to excel in Southern gardens. The collection is the result of a partnership between Plant Development Services, Inc., and Southern Living® magazine to bring high-performing plants suitable for Southern gardens to the market. Visit http://southernlivingplants.com to learn more.
Source: Southern Living® Plant Collection
