ALEXANDRIA, VA –– About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said sales were down this year. In write-in responses, however, some respondents also noted that, given current events, holiday sales were better than expected.
The survey also found that 96 percent of respondents plan to be open this week and weekend for Mother’s Day. About 43 percent are planning for a sales drop, 33 percent are expecting an increase and the rest are planning for flat returns, compared to 2019. (Those results are generally consistent with a survey that SAF conducted earlier in April after the Easter and Passover holidays.)
The survey was emailed to SAF members from all industry segments on April 30 and had a response rate of 4.1. More than 92 percent of the respondents were retailers.
More detailed data and input from industry members regarding the holiday are available to SAF members on safnow.org.
For more information and data on the survey, please contact Jennifer McNally.
For more information on the floriculture industry, check out this page.
About SAF
The Society of American Florists is the only national trade association that represents all segments of the U.S. floral industry. SAF provides government advocacy, education and marketing advice; and connects industry members who want to learn, share ideas and grow; helps the industry recruit and retain talent; and provides guidance to the industry to prepare for and navigate the future. The association was chartered by an act of Congress in 1884. To learn more about SAF or to join, visit safnow.org.
