We all know that social media is a vital tool to reach potential customers, since most people spend a LOT of time on social media these days. However, with so many companies using social media to market their products, it can be hard to stand out in the crowd unless you have a clear marketing strategy. To help you, here are the 10 most important social media trends right now.
- STORIES: Here today, gone tomorrow—and people love that!
Called “ephemeral content”, the Stories feature is getting more popular every day. This type of content creates a sense of urgency since there’s only a 24-hour window to view it, react to it, and share it with others. Instagram Stories and Snapchat are great examples of this, catering to the ever-shortening attention spans of their users. More than 500 million people are active on Instagram Stories daily; if you’re not using ephemeral content, it’s definitely time to add it to your marketing arsenal.
- Niche Social Media Platforms are gaining popularity.
While Facebook and Instagram still dominate social media, more and more users are turning to niche platforms that cater to their particular needs. For example, TikTok is extremely popular with young people; LinkedIn is the platform of choice for B2B companies; and Twitch is a big platform in the gaming community. It’s a great time to research these various niche platforms to see if one or more would best suit your business.
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