Instagram is one of the most popular social media platforms globally, with more than one billion active users. Whether you’re new to Instagram or have been using it to market your flowers for years, you’ll want to know where to focus in 2021. Check out this list of the ten most important Instagram trends, and make sure to work a few of them into your marketing strategy for the new year.
- Instagram Stories
One of the hottest trends for 2021, Instagram Stories is a critical component of influencer marketing. Almost 90 percent of influencers say they regularly publish content on Instagram Stories, and nearly eight out of ten marketers say this has had a massive impact on how well influencers promote their brand. Instagram Stories is easy to use and is sure to increase your shop’s social engagement in the new year.
- Instagram Reels
Reels is Instagram’s video format, launched in August 2020 — and it’s growing fast. Reels allows you to create and edit short, 15-second videos, similar to TikTok videos. It’s become hugely popular since its release and looks to become the biggest rival to TikTok in the new year. As a floral business, Reels is a great and simple way to get your message to the people who want what you have to offer.
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