One of the easiest ways to get new customers into your floral business is to make sure they can find you when they search on Google. That’s where Google My Business comes in: It’s a tool that lets you manage how your business shows up on Google Search and Google Maps, and it’s absolutely free. With Google My Business, you can add your business name, location, and hours, plus your website address and photos of your business. You can also reply to customer reviews, learn where and how people are searching for you, and more.
If you haven’t already set up a Google My Business page, it’s really easy to do. Just go to Google.com/business and verify your information. It takes no more than 5 or 10 minutes to set up. From there, you can add more information like your logo and business photos, and you can even create posts just like you would on any other social media app.
Google Reviews and Local Guides
Good reviews on your Google Maps page can have a massive impact. According to a 2018 survey by Review trackers, 63.6% of consumers are likely to check Google reviews before visiting a business. On top of that, 21% of consumers believe Google reviews to be one of the most important factors when searching online for businesses.
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