The past year has been full of change, both in the physical world we live in every day and the digital world we rely on more and more. That merging of the physical and digital worlds is at the heart of Pantone’s choice for the 2022 Color of the Year: Very Peri, a periwinkle blue with a violet-red undertone.
For the first time in their history, Pantone created a new color specifically for the Color of the Year. They chose periwinkle blue as this color is seen everywhere in digital design and gaming while also existing throughout nature and the physical world — which we as florists know well. The addition of violet-red to the periwinkle brings energy and makes the color a perfect representation of blue’s stability and red’s vitality and newness.
2022 is the ideal time for a color like Very Peri. After all, we’re moving into a new world with so many possibilities. When announcing their Color of the Year, Pantone wrote that it “illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
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