Mother’s Day is near, and if you’re like a lot of people, flowers are your go-to gift. More money is spent on bouquets around mom’s special day (about $2.4 billion last year, according to a National Retail Federation survey) than on Valentine’s Day ($2.1 billion).
And more and more of us are ordering our Mother’s Day flowers online. Low prices and convenience are the lure: Virtual flower shops can keep prices down because their website is their storefront, and their flowers are often delivered from central warehouses. (Many of them also keep a portion of the sales placed through their websites that they pass on to local florists.) As a result, revenue for online florists has been growing 2.5 percent annually in the past five years as revenue for walk-in flower shops has dropped by 1.2 percent each year during the same time period, according to market research by IBISWorld.
To read the rest of the story, please go to: Consumer Reports
