Naturally Intelligent Floral Foam Developed for Sustainable Floral Designs

Sustainability is no longer a niche ambition or a marketing angle – it has become a responsibility shared by growers, designers, and suppliers alike. Developed by Agra-Wool International, Sideau® sets a new benchmark for sustainable floral design. Not as a compromise, but as a fully functional, professional base that aligns with modern floristry.

Why Traditional Floral Foam No Longer Fits

For decades, floral foam has been the base of countless arrangements. Its downsides, however, are hard to ignore. Conventional foam is oil-based, non-biodegradable, and breaks down into microplastics that persist in soil and water systems long after use. Disposal offers no real solution – it simply shifts the problem elsewhere. As the sector moves toward more responsible practices, the need for a true alternative has become urgent. Sideau® answers that call.

To read more, please visit Thursd.