Marketing Ideas to Spark a Magical Christmas Season
December 9, 2025 | 1 min to read
The holiday season transforms every flower shop into a wonderland where pine, candlelight, and ribbon blend into pure magic. For florists, it’s the best opportunity to turn shoppers into loyal fans through immersive experiences that celebrate both the bloom and the season.
Whether you’re a wholesaler or retailer, this is your moment to shine. Here are 9 creative ways to fill your space with that festive spirit while boosting sales, loyalty, and community connection.
1. “Pre-Book Like a Pro” Campaign
Get ahead of the holiday rush by launching a pre-booking initiative in November.
• Share your Christmas color palettes and trending varieties through email or social media.
• Offer incentives for early commitment: bonus stems, delivery priority, or freight discounts.
• Wholesalers can send preview boxes or sample bundles to inspire their retailers’ assortments.
To read more, please visit Rio Roses by Equiflor.