The Dutch consumer is not primarily looking for standard red, white or pink pot Anthurium, but a beautiful pearl-coloured pot Anthurium named Leganza®.
Anthura was present at the Libelle Zomerweken event on Almere beach which every year attracts approximately 80,000 visitors, particularly women. This was the ideal moment to find out what these women like and prefer.
This year we built a wall of 9 cm pot Anthuriums on the stand to show an alternative application and to bring the wide range of colours to people’s attention.
To read the rest of the story, please go to: Anthura B.V.
