The sales numbers are in and they can help you prepare for 2014!
Bar code tracking of actual garden center retail sales can help you minimize your risk and maximize sales next year. The hard selling numbers from this program, which we outlined in our June issue of Proven Profits are now in, and they offer a new world of information for growers.
Bar Code Tracking at Four Star
Here's how the program works. For two years, five retail garden centers have used our bar codes to track all plant sales in Grande™ containers. For 2013, the program was expanded to include all plant varieties and containers, plus combinations. Each was a separate stock-keeping unit (SKU), so we can track sales of specific varieties across different container categories, as well as the popularity of various container sizes. This information also gives us good guidance on consumers' preference for specific combinations.
As Amber Coch, Garden Ready Coordinator, noted: "This information is very exciting, because it shows what consumers actually bought."
To read the rest of the story, please go to: Four Star Greenhouse, Inc.
