By tracking actual retail sales of annuals, perennials, shrubs and combinations, Four Star and five retail garden centers are generating a mountain of useful information that can help growers plan crops for next year. This program, which we outlined in 2013, has tracked bar codes of individual plant stock-keeping units (SKUs) for three years, expanding coverage every year.
“We now measure everything we sell,” says Amber Coch, Garden Ready Sales Supervisor. “For 2014, we extended the line that some of the five participating retailers carried.”
The goal of each year’s tracking program is to help growers select crops that are proven sellers, and help retailers carry the right product mix. The retail and retail/growing companies participating in the program include data from many different locations (one retailer has as many as 50 stores).
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