BOGOTA, COLOMBIA and HOLLYWOOD, CA — Pink Intuition roses graced an ultra exclusive Academy Awards event at the famed Chateaux Marmont in Hollywood to
honor Kathryn Bigelow, winner of Best Director at the 82nd Oscar Awards. The
evening, hosted by Jodie Foster and Lisa Love of Conde Naste, drew a crowd that
included some of Hollywood’s most influential actors, directors, and producers.

The event called for floral decoration that would reflect the exclusivity of the
evening. Event organizers chose the Pink Intuition roses for their delicate
power. Over 1,400 Pink Intuition roses were shipped to one of Hollywood’s most
acclaimed designers Joseph Free of Joseph Free Floral, who selected simple,
off-tone vases to place the roses throughout the event.

“The event honoring Kathryn Bigelow and The Hurt Locker film was a perfect match
for our Pink Intuition rose as we felt that this film was honoring the very
best. As Kathryn Bigelow was the first woman to win the Academy award for best
director, we could not be any prouder of her accomplishment,” stated Juan Vega,
Benchmark Growers’ Executive.

Benchmark Growers has initiated a program aimed at celebrating the beauty of
the Intuition line of roses by supporting floral decoration at some of the
highest profile events in Hollywood. The program is managed by Juan Vega and
marketing expert Richard Griffiths. Thus far, the program “has shown significant
results within a short period of time” according to Griffiths. “Hollywood and
roses, the fit seems almost perfect.”

Pink Intuition is a specialty rose grown exclusively by Benchmark Growers in
Colombia, South America. The rose, a hallmark variety of the group, is
distinctive due to its size, coloring, and exclusivity. Sales Director Gabriel
Vega stated, “This rose is rapidly gaining recognition as a variety unlike other
roses. Events like the award winning celebration of director Kathryn Bigelow
support our overall marketing program for this rose: the most exclusive rose,
produced for the most exclusive events.”

A rose grown under the most advanced and socially responsible conditions in the
Bogota Savannah region was the perfect choice to honor Kathryn Bigelow as she
made history as the first woman to win the Oscar for Best Director. Her movie,
The Hurt Locker, won six awards in total, including best picture and best
original screenplay.

Herbert Jordan, CEO of Queens Flowers, stated, “We strive for excellence in our
flower growing operation, with the strongest social standards and programs aimed
at the improvement of women’s rights and their lives overall. This historic
accomplishment by Kathryn Bigelow was a great win for many women across the
globe and I am sure that the proud women of our farms are very honored to have
grown her roses for this special occasion.”

To find out more about The Hurt Locker visit:

http://www.thehurtlocker-movie.com/

Look for upcoming events in Hollywood with the Intuition line of roses.

ABOUT BENCHMARK GROWERS

Benchmark Growers is a signature brand imported and distributed by The Queens
Flowers, Miami, FL. and Florexpo, Carlsbad,CA

ABOUT PINK INTUITION

Pink and Red Intuition are trademarks of Delbard Roses, France.

Source:

Benchmark Growers