Introducing Aleia Roses

Aleia Roses is the name of a new company specialised in the intensive cultivation of Red Naomi! roses. With an investment of more than €50 million, this company owns 14 hectares of land in a small municipality in central-northern Spain, where it has already built its greenhouse, a glass structure that stands at a height of more than 7m (6.3m from the ground to the channel).
 
Aleia Roses is the achievement of a personal project of the entrepreneur Luis Corella, who began to use Dutch technology for cultivation a long time ago. His aim is to make Aleia a benchmark for excellence and sustainability, by growing the most beautiful and perfect rose. “We have designed the world’s most sophisticated greenhouse for the cultivation of the Red Naomi!, a symbol of beauty and perfection among roses, by combining the most innovative Dutch technology with the privileged climate of Spain.”
 
Innovation, respect, passion and beauty are the four founding brand values of this new company.
 
During the launch in the Historische tuin te Aalsmeer, the Executive President of the company, José María Martínez de Haro, underscored the fact that “Aleia Roses aims to become a partner for the other producers of a well-established market such as that of the Netherlands. We must differentiate volume-oriented regions (such as Africa and South America) from other areas with a clear vocation for quality, where the future hinges on the application of Dutch technology. And we plan to make that value our differential proposal, along with the other producers in this country”.
 
The project is currently in its first phase. The company plan for the first quarter of 2017 includes the launch of several brands of roses of different categories, yet always with the common denominator of quality throughout the entire process (in both the cultivation and the transport – without ever breaking the cold or water chain –).
 
A company with a commitment to society and the environment
Aleia Roses will be generating 180 direct jobs, in addition to 250 indirect jobs. Part of this staff will be pre-selected by ILUNION (a foundation promoted within the ONCE social initiative, which favours job insertion for people with disabilities).
 
Moreover, Aleia Roses will be using part of the waste combustion gases from a nearby biomass plant as a source of energy. The company is designing a joint plan with the Gestamp Group, a company located in the same business park, to create a connection for both companies for the supply of heating. It will also be drawing on the CO2 emissions from the forest biomass plant boilers for rose cultivation, hence preventing the emission of gases into the atmosphere.
 
The necessary water will be pumped from the River Duero and from the rainwater collected in specially designed rain collection ponds.
 
In a word, we are working to preserve our natural resources, under the principles of sustainability and responsibility, and with the support of a human team that is committed to the project.

The finest rose in the world
The Red Naomi! is considered to be the finest rose in the world, given the high quality of its attributes: perfect red colour, large number of petals, smooth and velvety surface, bright green foliage, rigid stem measuring between 60 and 90 centimetres, the slow opening of the flower, subtle aroma, great durability and a 10-14 day duration in the vase.

More information: www.aleiaroses.com

Source: Aleia Roses