The International Floriculture Expo (IFE) announced the expansion of its Key Buyer Complimentary Room Night Program to include retailers with 20+ units for the upcoming show in New Orleans June 10 – 13, 2014 in New Orleans. The expansion of complimentary room nights is designed to increase exhibitor ROI, expand the scope of the show and allow opportunity for more participation from buyers at various independent and chain store levels to participate in the show. In the past, only retailers with 50+ units qualified for complimentary room nights.
“The opportunity for the floral category to grow across all retail unit sizes is there. Budgets are tight in this market sector and sometimes costs become prohibitive for buyers to attend IFE. We realize the need for this investment and are excited to offer complimentary room nights to smaller and mid – size retailers, so they can take advantage of all the show has to offer,” remarked Bob Callahan, Show Director of IFE.
“This initiative, combined with offering complimentary education allows buyers of all responsibilities to see new products, learn and stay on top of new trends, and grow their business. At the same time, this investment will increase show floor traffic and exhibitor ROI. There is not any other floral show in the U.S. market that shows our commitment to growing this industry.”
IFE show management will partner with exhibitors to educate buyers of this opportunity to attend the show. “This initiative is in direct response to exhibitors asking us to make the show more conducive to mid – size supermarkets.” Exhibitors are encouraged to use this opportunity to invite customers and prospects to the show.
For information on attending the 2014 International Floriculture Expo, visit www.floriexpo.com. Companies interested in exhibiting should contact Christine Salmon, csalmon@divcom.com or (207) 842-5530.
About International Floriculture Expo | www.floriexpo.com
International Floriculture Expo is produced by Diversified Business Communication of Portland, Maine. This show is the only industry-wide event that brings buyers and sellers together and serves all segments of the floriculture process. IFE is the leading trade exposition and educational conference for mass market retailers, supermarkets, garden centers, retail florists, growers, nurseries, event floral designers, and other retailers of floral and foliage products. Admission guidelines are enforced to maintain the integrity of the buying audience. The 27th edition of IFE takes place June 10-13, 2014 at the Morial Convention Center in in New Orleans, LA.
About Diversified Business Communications | www.divbusiness.com
Diversified Business Communications, based in Portland, Maine, US provides information and market access through face-to-face events, publications and online. Diversified serves a number of industries including: floral, seafood, foodservice, natural and organic, healthcare, commercial marine and business management. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada.
Source: International Floriculture Expo
