For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is the day to revel in the power of flowers and to experience just how good it feels to give and receive floral gifts.
The Society of American Florists’ 2018 Petal It Forward officially kicked off early this morning, and it was still going strong at press time, with industry members officially signed up in 410 cities in every state plus Washington, D.C., and Colombia hosting 457 local events. Key to many events? Strong partnerships among industry companies, beginning at the grower and wholesaler level.
Launched in 2015, Petal It Forward is based on a simple idea: Participants surprise people with two bouquets (or even two flowers), one to keep and one to share with someone else.
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