How to Build a More Profitable and Productive Flower Shop
August 7, 2025 | 1 min to read
Many florists feel overwhelmed yet struggle with low profit margins. According to Paul Goodman, CPA, PFCI, in a piece for SAF’s Floral Management, the root issue often lies in inefficient scheduling of design hours. By analyzing actual sales data and adjusting schedules accordingly, florists can improve both productivity and profitability. Implementing these strategies can significantly enhance team effectiveness and overall business success. For further insights, visit Rio Roses by Equiflor.
If you’re like most florists, you probably feel like your team is always busy, so why aren’t your profit margins higher? The answer might be in how you’re scheduling your designers.
In a recent article for SAF’s Floral Management magazine, Paul Goodman, CPA, PFCI, explained why many shops unintentionally hurt their bottom line by scheduling too many design hours for too little volume. His advice is clear: smarter scheduling, based on your actual sales data, can greatly increase both productivity and profitability.
We’ve broken down his insights into actionable steps to help you make the most of your team and your time.
To learn more, please visit Rio Roses by Equiflor.