Floral designers’ overwhelming response to Pantone’s Color of the Year for 2017: Yeeeesssss!
Last week the venerable color institution unveiled its new pick, “Greenery” (Pantone 15-0343), to near universal acclaim from design industries.
The “fresh and zesty yellow-green” is a reaction in part to the tumultuous events of 2016, and consumers’ desire to start with a clean slate in the New Year, according to Leatrice Eiseman, the Pantone Color Institute’s executive director. The selection moves a color that’s often in the background to the foreground, at a time when florists already are seeing that preference in action with brides and event work, where foliage-dominated designs have become a chic choice.
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