For this Details University Class, we learned the art of cultivating and maintaining fruitful relationships with luxury hotels with Franceska McCaughan, president and founder of The Hotel Florist™. We discovered how to position yourself as a preferred hotel florist, ensuring a steady and consistent income for your floral business. If you could not attend our session, here is the official recap!
Franceska embarked on her floristry journey in 2015, finding event work challenging to sustain. Drawing on her hospitality background, she carved a niche by focusing on hotel contracts. By 2017, she exclusively designed for hotels, and today, she educates fellow florists on securing steady income through hotel contracts, offering a lucrative avenue for boosting revenue during off-peak seasons. She reminds us that 80 % mindset and 20% skill are needed to succeed in this business. Not all beginnings are the same. She mentions that it took one year to book that first hotel contract. She emphasized that it is important to cultivate relationships and trust in potential clients.
To read the rest of the story, please go to: Details Flowers
