Garden retailers, consumers prefer shopping with you. That’s according to the Garden Writers Association Foundation’s (GWAF) 2010 Early Spring Gardening Trends Report, which polled consumers from March 3-6.
The report finds that 54% of consumers intended to purchase most of their spring gardening plants at garden centers, with 37% choosing big boxes for most of their purchases. In 2005, when GWAF began tracking this data, only 40% of respondent planned to buy most of their spring plants at garden centers, compared to 51% who favored mass merchants.
Finding the “best quality” (46%) is the No. 1 factor for consumers when deciding where to shop for plants. The second biggest factor is access to a “trained and educated sales staff,” jumping from 24% in 2009 to 32% in 2010. “Best price” falls from second place in 2009 (26%) to third place this year (19%).
Other information from the survey includes:
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