Performing a socially and environmentally sustainable business is paramount at Ciccolella. That’s why Ciccolella is proud to present the new sustainable flower- and plant brand ‘Dolce Fiore’: an honest brand, with a predominant respect for the environment and people.
The product range includes high-grade fresh roses, mixed bouquets and pot plants, that have undergone sustainable production. The new brand is stylish and easily recognizable with appropriate packaging, and is supported by a consumer website. Here visitors can access information about MPS certification as well as the provenance of the product range (www.dolcefiore.eu). Dolce Fiore flowers and plants are available in various European retail chains.
With ‘Dolce Fiore’ Ciccolella meets the growing demands of the environmentally-aware consumer. There is an ever-increasing explicit request both for certification and insight into the provenance of flowers. The Dolce Fiore brand provides this: all flowers and plants of Dolce Fiore are grown in a sustainable manner, in part at our own Ciccolella product facilities in Italy where we utilize advanced energy saving technologies, like cogeneration, solar panels and re-using substrate, water and nutrients.
Moreover, the Dolce Fiore product range boasts the highest MPS certification (MPS-A). This means that pest control agents, water and energy are used responsibly during flower harvesting and that particular attention is paid to employment conditions for the personnel working in nurseries. These are all important issues for the present-day consumer who is becoming more environmentally aware and increasingly opts for sustainable quality products!
For questions about Dolce Fiore, please send an email to: dolcefiore@ciccolella.nl.
Source: Ciccolella
