After the conclusion of a successful pilot project of three farms, the California Cut Flower Commission's official 3rd party certified sustainability certification program, BloomCheck, is ready for launch.
The program is the result of a comprehensive study and two year Specialty Crop Block Grant that was initiated to help better position California's flower farming practices as the sustainability standard of choice for consumers and the industry. A fresh new brand was developed and approved by the CCFC's Promotion Committee in June.
"Consumers across our country understand the high standards and the strict oversight that is involved with growing anything in California," explained CCFC CEO & Ambassador Kasey Cronquist. "BloomCheck was developed to make sure our farms were provided with the credit they deserve for the work they do to meet and exceed the high bar involved with growing flowers in California."
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