Boost Your Online Floral Sales This Christmas

Christmas is every florist’s brightest stage, and as shoppers search and scroll earlier each year, your online presence can be the digital doorway to your holiday success. Whether you’re a wholesaler or retailer, a strong digital strategy can increase orders and build loyalty long after the holidays. Here are six powerful ideas to turn digital excitement into December sales.

1. Go Live and Get Social
Bring your holiday line to life with streaming energy that static posts can’t match. Go live on Instagram, Facebook, or Zoom to showcase festive flowers, combo boxes, and design demos. Offer live-only discounts, let viewers comment “Buy” to order instantly, and create interactive fun.

Wholesalers can preview new tinted roses or Christmas greens, while retailers might host a “Design Your Christmas Table Centerpiece” class. Then, keep engagement rolling by inviting followers to help design your next holiday collection. Launch a “Design the Next Christmas Collection” contest or photo challenge, and feature winners online or in-store next season.

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