NEW YORK– John Henry Company, a leader in print, packaging, and merchandising solutions for the horticulture industry, announces the launch of BloomIQ.com mobile to assist customers while they are in the store or at the garden center shopping for plants or cut flowers. The new mobile version offers the same information, inspiration, and ideas available on the BloomIQ.com website in a format compatible with any smartphone or other mobile device.
With a plant database of over 6,500 annuals, herbs, vegetables, perennials, trees, shrubs, and indoor plants BloomIQ.com is an invaluable resource for gardeners who need help selecting plants that fit their growing conditions and design style. The BloomIQ.com garden collections further simplify shopping with photos and recipes for combining plants to create instant containers, window boxes, hanging baskets, or garden beds.
There are also over 40 feature articles on outdoor gardening, indoor plants, edibles, and cut flowers authored jointly with leading experts. Developed with consumers in mind, the feature articles provide in-depth information, inspiration, and helpful tips on selection and care of live plants and cut flowers, as well as design ideas and troubleshooting advice.
“We are very excited to now have BloomIQ.com fully accessible for consumers at home or on the go,” commented Kristi Huffman, Vice President, John Henry Horticulture. “Our solutions based approach enables growers, garden centers, supermarkets, and retail florists to provide customers the information and information they need for a more successful experience.”
“The new mobile version goes beyond just an adaptation of the existing site,” commented Erin Willigan, Vice President of Marketing for BloomIQ. “We’ve specifically catered to consumers looking for clear, concise information displayed in an attractive format on their mobile devices. People using the latest high definition screens won’t be disappointed either – we’ve formatted everything to look great on whatever device is used to browse the site.”
BloomIQ.com is available as part of a turnkey marketing program that imprints scannable 2D codes on print and packaging to connect consumers to the website using a smartphone. The program provides graphic design and code creation services; URL management tools; website content; and reporting metrics to customers interested in digital marketing support for their products.
About BloomIQ.com
BloomIQ.com is an offshoot of The John Henry Company, a Multi Packaging Solutions company. The website provides an invaluable resource that eliminates the guesswork for consumers, offering expert advice on selecting and caring for plants and cut flowers. BloomIQ.com’s relationship with thousands of growers across the country provides access to timely information about new ideas and emerging trends. Visit www.BloomIQ.com for information, inspiration, and education.
About John Henry®, a Multi Packaging Solutions Company
The John Henry Company, a Multi Packaging Solutions company, is a leader in print, packaging, and merchandising solutions for the horticulture and floriculture industries with more than 100 years of experience. Multi Packaging Solutions is a leading print and packaging company offering an array of solutions to the horticulture, entertainment, health, and beauty markets. MPS has a seasoned management team with vast experience in print and packaging and is known for creativity, innovation, and technology. Find out more at www.jhc.com and www.multipkg.com
Source: The John Henry Company
