NEW YORK — John Henry Company, a leader in print, packaging, and merchandising solutions for the horticulture industry, announces the launch of BloomIQ.com for the Canadian market. Just in time for Canada Day, the entire site has been translated into Canadian French to provide design inspiration, plant information, and shopping tools that help consumers find what they’re looking for to beautify their homes.
The new Canadian website offers a searchable plant database with over 6,500 annuals, herbs, vegetables, perennials, trees, shrubs, and indoor plants along with garden collections featuring ideas on how to combine plants to create containers, window boxes, hanging baskets, garden beds, or bouquets.
There are also over 40 feature articles on outdoor gardening, indoor plants, edibles, and cut flowers authored jointly with leading experts. Developed with consumers in mind, the plant database, design collections, and feature articles provide in-depth information, inspiration, and helpful tips on plant selection and care, as well as design ideas and troubleshooting advice.
“We are very excited to now have a bi-lingual website that connects customers to more information both in the store and when they arrive home.” commented Erin Willigan, Vice President of Marketing for BloomIQ, “This connection enables growers, garden centers, supermarkets, and retail florists in Canada to inspire, educate, and assist customers, leading to a more successful experience.”
To ensure horticultural accuracy, the site was translated by Noresco, a leading supplier of seeds and cuttings for annuals, vegetables, herbs, and edibles to growers in the Canadian market, working in conjunction with Horta-Craft Limited a leader in print and packaging for the Canadian horticulture industry.
“BloomIQ.com is solution based information to help with gardening success for everyone who uses it” commented Brian Lofgren, President of Horta-Craft Limited, “We are excited that these additional resources are now available to the Canadian market.”
BloomIQ.com is available as part of a turnkey marketing program that imprints scannable 2D codes on print and packaging to connect consumers to the website using a smartphone. The program provides graphic design and code creation services; URL management tools; website content; and reporting metrics to customers interested in digital marketing support for their products.
About BloomIQ.com
BloomIQ.com is an offshoot of The John Henry Company, a Multi Packaging Solutions company. The website provides an invaluable resource that eliminates the guesswork for consumers, offering expert advice on selecting and caring for plants and cut flowers. BloomIQ.com’s relationship with thousands of growers across the country provides access to timely information about new ideas and emerging trends. Visit www.BloomIQ.com for information, inspiration, and education.
About John Henry®, a Multi Packaging Solutions Company
The John Henry Company, a Multi Packaging Solutions company, is a leader in print, packaging, and merchandising solutions for the horticulture and floriculture industries with more than 100 years of experience. Multi Packaging Solutions is a leading print and packaging company offering an array of solutions to the horticulture, entertainment, health, and beauty markets. MPS has a seasoned management team with vast experience in print and packaging and is known for creativity, innovation, and technology. Find out more at www.jhc.com and www.multipkg.com
About Horta-Craft Limited
Horta-Craft Limited is a Canadian owned company that has been in business since 1973. In 1979 when The John Henry Company started into the horticultural industry, it formed a partnership with Horta-Craft Limited to be their supplier for the horticultural print and packaging products to support the Canadian market place. Horta-Craft Limited partners with The John Henry Company to supply superior, value added solutions and services to growers, garden centre’s, florists, super markets and mass merchants throughout Canada. Find out more about Horta-Craft Limited at www.horta-craft.ca
Source: BloomIQ.com
