Miami Beach, FL. – Romantic Love is the theme for the 5th edition of a heated, fast paced floral design competition, set to take the stage Wednesday, June 21, 2012 at 5pm, at the International Floriculture Expo (IFE) in Miami Beach, FL. IFE’s Iron Designer Competition features seven floral designers from around the globe. Designers are challenged to use mystery items to create unique, trendy and innovative floral designs in a 20 minute competition on stage in front of the floral trade industry’s high volume mass market buyers, merchandisers, designers, independently owned retail florists, growers, and suppliers.
The heat is on and bragging rights are at stake, as co-hosts Pieter Landman (Owner, Blooming Vision BV, Amsterdam, Netherlands) and Jacob McCall (CFD, FSMD, and two-time Iron Designer winner) engage the audience and judges as the designers compete for the 2012 Iron Designer title..
Seven designers from the US and Holland will be in the spotlight for this year’s competition.
• Elise Blount, Nielsen’s Florist, Darien, CT
• Patricia Corbin, Flowers Wedding Boutique, West Hempstead, NY
• Mark Frank, Designer, Holland
• Tomas Sanchez, Beyond Imagination Celebrations, Corpus Christi, TX
• Angela Stembridge, Fresca Farms, Miami, FL
• Lori Trotter, Hy-Vee, Iowa
• Renwick Wachenfeld, Designer, West Hollywood, CA
Accredited designers from AIFD, American Institute of Floral Designers, based in Baltimore, MD, will be on hand to judge and determine the talented winner. Flowers for the 2012 Iron Designer Competition will be supplied by Ball SB (Miami, FL; www.ballsb.com); containers will be supplied by Pots Company/Giftwares Co. (Miami, FL; www.potscompany.com); greenery will be supplied by The Sun Valley Group (Arcata, CA; www.sunvalleyfloral.com); and floral foam supplied by Floralife (Walterboro, SC; www.floralife.com). All suppliers are exhibiting at the 2012 event.
About International Floriculture Expo
International Floriculture Expo is produced by Diversified Business Communication of Portland, Maine. This show is the only industry-wide event that brings buyers and sellers together and serves all segments of the floriculture process, from seed to shelf. IFE is the leading trade exposition and educational conference for mass market retailers, supermarkets, garden centers, retail florists, growers, nurseries, event floral designers, and other retailers of floral and foliage products. Admission guidelines are enforced to maintain the integrity of the buying audience. The 25th edition of IFE takes place June 19-22, 2012 at the Miami Beach Convention Center in in Miami Beach, Florida. http://www.floriexpo.com.
About Diversified Business Communications
Diversified Business Communications, based in Portland, Maine, US provides information and market access through face-to-face events, publications and online. Diversified serves a number of industries including: floral, seafood, foodservice, natural and organic, healthcare, commercial marine and business management. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada. http://www.divbusiness.com.
Source: International Floriculture Expo
