The Doral, Miami, FL, a Four Diamond Property will serve as the host hotel
for the WF&FSA Floral Industry Conference.
- Location – Minutes from the Miami Floral Industry
- Rate – WF&FSA is offering the Doral for just $129
- Reservations – To make a sleeping room reservation online, please CLICK
HERE. To make a reservation by phone, please dial (800) 713-6725. Thegroup
code is wffwffa.
Conference Overview
The conference will feature a shortened meeting in Miami at a cost that enables
every wholesaler to bring all of their managers. The most productive event
anyone in the wholesale floral distribution channel can attend today.
- Miami, FL – This event will permanently take place in one of the most
important cities in the floral industry. - November – The first week of November was selected because it is a great
time for wholesalers to meet with their suppliers in preparation for all of
the upcoming Holidays. - Schedule – The Conference will start on Wednesday evening and end at Noon
on Friday. - Fee Structure – Registration fees will be very affordable to encourage
every company to come with numerous employees.
Conference Programs
- Education – Workshops for owners and managers with agendas created by WF&FSA
Committees. - Commerce – Expanded table-top displays to encourage commerce and showcase
the newest and best available flowers and supplies. This format avoids the
high cost of trade shows for suppliers, but still provides wholesalers the
opportunity to view new products and interact with vendors. - Business Meetings – WF&FSA is assisting and aiding buying groups and
chains that want to meet in conjunction with the Conference. - Networking – Networking is always ranked as one of the most important
aspects within our industry. There will be a tremendous amount of time and
opportunity for networking with your industry peers, friends and colleagues.
WF&FSA 2010 Floral Distribution Conference Table Top Displays
Register early for a Table Top exhibit at the WF&FSA Floral Distribution
Conference. Miami is one of the most important cities to the floral industry and
the first week in November is a great time to meet with wholesalers in
preparation for all of the upcoming Holidays. The conference will begin on
Wednesday evening with a reception held with the exhibits. Continuing all day
Thursday and a half day on Friday, the conference will feature essential
education programs for wholesalers and suppliers and plenty of networking time.
There will be an opportunity for attendees to see the tables at each meal
function and at all break times. Keeping the cost low will encourage every
wholesaler to come with numerous managers. With increased attendance the
opportunities as an exhibitor will be outstanding. A low-cost alternative to
expensive tradeshows with no additional set-up fees or drayage charges, reserve
your table now! CLICK HERE
Wholesaler Perspectives:
Walter Rojahn, Chairman, Rojahn & Malaney Company ~
“Within the floral industry, communication between wholesalers and wholesale
suppliers is critical to maintaining the effectiveness of the floral
wholesaler’s position in distribution. In these challenging times, it has never
been more important to have the ability to communicate effectively between both
suppliers and wholesalers.
That is why our company is looking forward to attending the WF&FSA Floral
Distribution Conference. We intend to send both buyers as well as management to
this event and look forward to networking with current suppliers as well as new
contacts. I applaud the Board of Directors for establishing this new format
which can offer us the ability to efficiently work with suppliers on an
exclusive basis.”
Billy Hardin, President, Hardin’s Wholesale Florist ~
“I like everything I see about the new WF&FSA Floral Distribution Conference.
It sounds very good, and it will quickly become the place to be on 11/3.”
Zak Baisch, Director of Sales and Procurement, Baisch & Skinner Wholesale
Floral Distributor ~
“I feel like all of the stars are aligning for the 2010 WF&FSA Floral
Distribution Conference. Miami is the North American hub of the flower industry
and because it is so accessible to vendors and growers from all over the world,
I expect a great turn out. To top it off, The Doral is a beautiful resort with
great facilities for the educational programs and a great atmosphere for
networking.”
Rob “Letterman” Shibata, President, Mt. Eden Floral Co. ~
- #10 I will be there with enough cigars for anyone who wants to hang out
and solve all our industry problems. (Ha Ha!) - #9 If you like to Golf, the Doral is a dream. You can golf twice as much
because the rooms and registration are so . . . oh, see #4 & #5. If you don’t
like to golf, see #10. - #8 Hospitality suites are back! You know what that means . . . free food
and beverages while you talk with industry friends. - #7 New product displays and meetings with vendors all in one place. That’s
super productive for your buyers. - #6 Go to Miami. Kill two birds with one stone! Do some business with your
vendors and learn everything going on in our industry at the same time. Kill
three birds by staying longer for a little vacation! That’s real efficiency! - #5 The Doral Resort for $129/night. Unbelievable! That price is worth the
trip by itself. The Doral is located right next to the airport flower
district. I’m going to put four guys in each room for extra savings! - #4 The registration is CHEAP!!! I can send 6 people for the same cost as
one person last year. Stop going out to lunch one day every other week and
you’ll pay for your whole crew to go. Also see #5. - #3 Learn something. The education will focus on practical, workshop style
sessions. Experienced based information you can take back to your business and
use right away. Whatever I don’t learn from #2, I’ll learn here. - #2 Learn from your own industry. Inspire and be inspired by other business
operators like yourself. Share your business tips, tricks, and techniques for
success with each other. - #1 The number one reason to attend the 2010 WF&FSA Floral Distribution
Conference is because: You are important to our industry. We need your input
and participation to keep the wholesale floral industry strong. You have
something to contribute. And there will be plenty to receive (see #1 – #10).
Mt. Eden Floral Co. will not just go to the conference. We will be participating
in the conference. This is not a conference for show. This is a conference for
participation and interaction amongst your peers. We hope to see all of you
there.
Jack Van Namen, President, Vans, Inc. ~
The format of the WF&FSA Floral Distribution Conference is excellent!! It takes
into account many important aspects. To name a few:
- The time of year is perfect prior to upcoming holidays.
- Economically, it is perfectly bundled for easy transportation, low cost
housing and admission to the conference … everyone is watching costs. - The locale is great with many opportunities to conduct commerce, visit
suppliers & logistical entities. - Perfect resort facility for recreation and informal meeting options.
- Easy access and low fares in/out for air travel for both domestic and
international flights.
Vans will be well represented. Our buyers and managers can make good use of this
opportunity.
Susan Weatherford, Vice President, Southern Floral ~
With the current economic environment and this evolving industry, Southern
Floral has come to rely more heavily on the information provided by WFFSA . We
utilize the statistics from the Operating Report to compare our operations to
our peers.
In addition, information provided by WFFSA, including the teleconferences, have
been great instructional and motivational tools used by our managers and sales
staff.
The wholesalers we have spoken to are appreciative of the reasonable convention
pricing and great programs offered.
Southern Floral plans on attending the WFFSA Convention for the first time in
several years. “We can’t afford not to!!!!
