Tyson Wings & Bud Light Beer Featured In March Basketball Promotion

Springdale, AR – Tyson Foods, Inc. announced that Anheuser-Bush, Inc. will be a corporate partner in a March basketball tournament promotion featured in thousands of retailers nationwide from March 5th to April 13th, 2012. The promotion will feature savings on Tyson Wings or Boneless Wings from the deli, and Bud Light® beer as a "Great Double Team" for tourney time basketball watch parties.

The limited time promotion will include savings of $1 off 2 lb. or more of Tyson Wings or Boneless Wings only, or, where allowed by law, $2 off 2 lbs. of Tyson Wings or Boneless Wings and Bud Light beer purchased together. Bud Light will also co-promote Tyson Wings and Boneless Wings in the beer aisle with signage and coupons where possible. Tyson has developed standout merchandising materials including counter cards, posters, door clings, and the appropriate coupon tear pad for each state.

"Promotions such as this are a slam dunk for retailers," stated Eric LeBlanc, Sr. Director of Tyson Deli Marketing. "They can expect to see incremental sales and lift of up to 200% during the promotional window."

In addition to the in-store activity, the promotion will be activated online. On DeliAnytime.com, members can download and print a handy bracket to track their teams through the tourney. On DeliAnytime facebook page, users can play a fun free throw game for a chance to receive even more savings from their grocer's deli.

Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef, and pork, the second-largest food production company in the Fortune 500, and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 90 countries. The company has approximately 117,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct, and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers, and Team Members. The company also strives to be faith-friendly, provide a safe work environment, and serve as stewards of the animals, land, and environment entrusted to it. 

© 2012 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries. Bud Light® is a registered trademark of Anheuser-Busch, Inc.

* $2.00 beer purchase offer valid in AK, AZ, CA, CO, DC, DE, FL, IA, IL, KS, MD, MS, MT, ND, NE, NH, NM, NV, OK, PA, SC, TN, VT, WI, and WY only. $1.00 wing only offer valid in AL, AR, CT, HI, KY, MA, ME, MN, MO, NC, NJ, NY, RI, SD, TX, UT, VA, WV.

Source: Tyson Foods, Inc.