Merchandise this summertime promotion to drive tenders volume and generate lift.
• This promotion is designed to drive volume in a high impulse category – 56% of consumers surveyed stated their tender and strip purchase was an impulse buy
• Kid- and mom-friendly POS attract attention in the deli department
• High-profi le, family-friendly promotional partners include the manufacturers of Little Tikes® preschool toys, Simon & Schuster® books, and Fundex Games®
• Feature the entire program in your deli for added stopping power that will initiate consumer trial and repeat purchase
Savings that families will love.
• $1 off 1 lb. or more of Tyson® Chicken Tenders
• Coupon booklet includes savings on partner products as well as information on sweepstakes, prizes, and more
Online and social media.
• The promotion and sweepstakes will be featured on the new consumer website, DeliAnytime.com, and also on TysonBigFun.com
• Consumers will visit the site to download coupons and enter for a chance to win prizes from the manufacturers of Little Tikes® preschool toys, Simon & Schuster® books, and Fundex Games®
• DeliAnytime facebook and twitter pages will also amp up the excitement of the promotion
How to order your POS
• Click on the “Best Summer Ever” tab on TysonDeliWebStore.com and order your materials starting April 18th, 2011
• Promotion in-stores May 30th – August 12th, 2011
• DeliAnytime.com, facebook, and twitter activation May 30th – August 12th, 2011
• Questions? Contact delicomments@tyson.com
Source: Tyson Foods, Inc.