Sauce Trends: Why Signature Sauces, Dips, and Dressings are Dominating Menus

If there’s one thing consumers agree on in 2025, it’s that food tastes better with sauce. From spicy ranch to hot honey to secret house blends, sauces, dips, and dressings have become the heartbeat of menu innovation — and one of the most powerful ways to keep diners coming back.

Datassential’s Sauces, Condiments & Dressings keynote report finds that 3 in 5 consumers are interested in signature sauces, condiments, or dressings at restaurants, with more than half specifically craving signature sauces (52%). Millennials and Gen Z lead the charge, eager for flavors that feel custom-made and social-media-worthy.

Yet fewer than half of operators currently serve up a signature sauce, condiment, or dressing — providing a huge opportunity for growth in an era when flavor personalization drives loyalty and differentiation.

To learn more, please visit Datassential.