Roth Cheese To Debut New Products, Promotion, Ads & Packaging At Winter Fancy Food Show

Monroe, WI — Roth Cheese is kicking off 2013 with the introduction of a full line of American original and international style cheeses in distinctive new packaging. The launch will be supported with trade media support, promotional materials and a social media campaign.

“The new Roth brand celebrates our Wisconsin roots and encourages shoppers to explore new flavors and varieties of specialty cheese,” said Guido Kaelin, vice president of marketing, Emmi Roth USA.

Roth will be launching the brand across a wide variety of cheeses including Buttermilk Blue®, GranQueso®, Van Gogh® Gouda and several flavors of Havarti. The company’s flagship Grand Cru® Gruyere was the first cheese to be branded with the new look in 2012. Also included in the line are deli cups of Grand Cru® Gruyere shredded cheese and Buttermilk Blue® crumbles, which will make it easier for home cooks to use Roth’s best selling varieties in their favorite recipes. Roth is set to debut the full line packaging and several of the new products at the National Association for the Specialty Food Trade 2013 Winter Fancy Food Show January 20 – 22 in San Francisco.

To further drive growth, Roth is promoting the new brand across a variety of social platforms. A Facebook contest launching January 1 asks fans to submit photos of recipes that use Roth products for a chance to win a Cuisinart® Griddler®. The brand also established a presence on Pinterest to engage and connect with specialty cheese consumers. These efforts, combined with the new brand identity, a robust trade media effort, retail promotions and a new website (www.RothCheese.com), are expected to take
Roth to the next level in the marketplace.

Roth Cheese is headquartered in Monroe, WI. The new brand reflects the significance of the terroir of its home in South Central Wisconsin coupled with the traditions of classic European recipes and methods.

The Roth identity prominently features the grasses that evoke the undeniably authentic flavors of the local environment.

About Emmi Roth USA, Inc.

Emmi Roth USA, a subsidiary of Emmi Group, is a leading provider of specialty cheeses and premium fresh dairy products. Our expansive portfolio includes award-winning cheeses from Switzerland, Europe, and the United States, each crafted with pride from the freshest local milk. Key cheese brands include Kaltbach cave-aged, Grand Cru® and Buttermilk Blue®. Our signature dairy product is Emmi Swiss Yogurt. Tradition and innovation balance perfectly to deliver distinctive offerings of the highest quality to the retail and food service trades. For more information on Emmi Roth USA and our impressive product assortment and innovative solutions, visit www.emmirothusa.com.

Source: Emmi Roth USA, Inc.