Rojo's Debuts New Grab-And-Go Snack Packs And Organic Salsa Line

CYPRESS, Calif. — Rojo’s, leading maker of refrigerated, restaurant-style salsas and dips, has announced two delicious new additions to its product portfolio—convenient chip and dip Snack Packs and a fresh Organic Salsa line. Bringing authentic Mexican flavors to any occasion, Rojo’s single grab-and-go packs feature the company’s signature fresh-cut salsas or creamy hummus paired with crunchy tortilla chips. Its Organic Salsa line delivers the same homemade flavor and fresh ingredients as its original salsa varieties, while meeting growing consumer demands for organic foods. The company will showcase the new offerings at the 2016 International Dairy Deli Bakery Association Seminar and Expo (IDDBA), June 5-7, in Houston, Texas, booth #5212.

“With Rojo’s new products, we’re answering growing demands for healthy anytime snacks as well as flavorful foods made with organic ingredients,” said Mark Miller, vice president of marketing at Simply Fresh Foods. “Offering perfectly portioned dips paired with just the right amount of crunchy chips, the new line of grab-and-go chips and dip allows our loyal fans and consumers to enjoy Rojo’s at any time and any place. And for those health conscious consumers looking to add freshness and flavor to their recipes and snack bar, there’s an Organic Salsa fit for any craving.”

Rojo’s fresh new Snack Packs (SRP $1.99) feature a three-ounce cup of fresh-cut salsa or creamy hummus packaged alongside a one-ounce bag of tortilla chips. Flavors include:

• Salsa & Tortilla Chips—Traditional restaurant-quality salsa made with premium fresh-cut ingredients like fresh tomatoes, diced onions, and chiles
• Fiesta Black Bean Dip & Tortilla Chips—Authentic flavors of Mexican cuisine with a kick of spice
• Hummus & Tortilla Chips—Traditional, creamy hummus made for dipping
• Sweet & Spicy Red Pepper Hummus & Tortilla Chips—Boasting a hint of sweet and savory flavors with a fiery kick

Available in 15.5-ounce tubs, the new line of Organic Salsas (SRP $4.59) is available in four new flavors, including:

• Organic Cantina Salsa, Mild—The addition of cumin to fresh-cut tomatoes, onions, jalapenos

and cilantro offers a pleasant, earthy taste

Rojo’s Debuts New Line of Grab-and-Go Snack Packs– Page 2

• Organic Chipotle Salsa, Medium—A hint of fiery Morita Chipotle adds a kick of smoky flavor
• Organic Traditional Salsa, Medium—Authentic ingredients and fresh flavors make for a crowd pleaser
• Organic New Mexico Chile Salsa, Medium—Grown in the Rio Grande region, these chiles add complex flavor and subtle heat

Like its complete line of artisanal salsas and dips, Rojo’s Snack Packs and Organic Salsas will be available nationwide in the refrigerated dairy/deli case at more than 25,000 grocery retailers including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco and in Costco and Sam’s Club stores. To learn more about Rojo’s, visit www.rojossalsa.com.

About Rojo’s

Founded in 1985, Rojo’s has a rich heritage in refrigerated foods, beginning with a secret homemade salsa recipe from Mexico that was brought to the U.S. in 1965. Today, Rojo’s is the industry leader in refrigerated, fresh-cut salsa, offering a complete line of fresh, restaurant-quality refrigerated salsas that are the gold standard in the marketplace. At the heart of the company’s nearly 30-year legacy are its artisan-crafted salsas, which are made in small batches using premium, fresh cut ingredients in order to deliver great, homemade taste and freshness. Rojo’s is available in the refrigerated dairy/deli case in grocery retailers nationwide, including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco, Costco and Sam’s Club stores. For additional information, please visit us online www.rojossalsa.com.

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Source: Rojo’s