CONCORD — Folks only familiar with Velveeta and its relatives have a chance to experience cheese made with a distinctive difference and promoted by a new organization.

The Massachusetts Cheese Guild celebrates its official launch tomorrow, Oct. 29, with a gala cheese tasting from 4 to 7 p.m. at Verrill Farm, 11 Wheeler Road, in Concord.

Based in Westport Point, the guild is a 50-member, not-for-profit organization formed to educate each other, as well as consumers, retailers and distributors, about the cheeses being made in Massachusetts.

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