REESEVILLE, Wisconsin (CNN) – In 1991, Paul Scharfman quit his marketing job at Kraft Foods and took a leap of faith.
After a 12-year career at Kraft’s operation in Madison, Wisconsin, and six years at Oscar Mayer before that,Scharfman was itching to do something innovative and entrepreneurial.
Living in ‘America’s Dairyland,’ he decided to start his own cheese business. But he knew he needed to corner a niche market that would set his business apart from the large cheese manufacturers and produce higher margin products.
Then inspiration struck.
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