Dairy Business Innovation Alliance (DBIA) Report Offers Valuable Insights for Specialty Cheesemakers
May 23, 2025 | 1 min to read
Specialty cheesemakers can enhance their market share by focusing on consumer education, sampling, and innovative promotional campaigns, as outlined in a report by the Dairy Business Innovation Alliance. Rebekah Sweeney of the Wisconsin Cheese Makers Association emphasizes that these strategies can help connect with consumers and boost sales. The report, developed in collaboration with Ipsos, offers actionable insights for cheesemakers to strengthen their brands and engage curious customers effectively.
Specialty cheesemakers can grow their market share through consumer education, sampling and trial size products, and creative promotional campaigns, according to a report released by the Dairy Business Innovation Alliance (DBIA). A full analysis is available online at bit.ly/dbiaspecialtycheese.
“This report gives specialty cheesemakers a clear, actionable roadmap to better connect with curious consumers and turn interest into sales,” said Rebekah Sweeney, Senior Director of Programs & Policy for the Wisconsin Cheese Makers Association (WCMA), which administers the DBIA in partnership with the Center for Dairy Research (CDR). “By embracing strategies like sampling, smart promotions, and storytelling, cheesemakers can grow their market share and strengthen their brands.”
WCMA and CDR partnered with market intelligence firm Ipsos to conduct a survey in fall 2024 and produce the report. The final document reveals a wealth of valuable insights.
To learn more, please visit WCMA.