LOVES PARK, Ill. – TH Foods, Inc., maker of premium gluten-free cracker and snack brand Crunchmaster will be showcasing new branding and product innovations at the International Dairy-Deli-Bake Association Show (Booth #1307B2, Hall D). The brand rejuvenation for Crunchmaster includes a new logo, packaging redesign, and website and advertising campaign launching in the coming weeks. Crunchmaster is also bringing on two new platforms, three line extensions, and one new seasonal product for a total of 10 new SKUs.
TH Foods understands the importance of continuous innovation in the emerging gluten-free market. Improvements in the quality and selection of gluten-free foods available in mainstream channels are a main factor contributing to sales growth, according to market analysis by Packaged Facts. The global gluten-free market is predicted to see substantial growth, reaching a market value of $5.3 billion by 2022, according to Allied Market Research.
“Gluten-free is headed toward mainstream,” said Kim Holman, marketing director at TH Foods. “As interest rises among those with celiac disease, other gluten allergies, and the general public, we want to keep expanding our better-for-you cracker options with new products and exciting flavors.”
Crunchmaster crackers and crisps are already known for their appealing taste, having recently won the American Masters of Taste Gold Medal in the category of gluten-free cracker.
New brand and product innovations from CRUNCHMASTER include:
Crunchmaster Logo and Packaging Updated for First Time in a Decade
In an effort to strengthen the brand and refresh the look, Crunchmaster is introducing a new logo and packaging. The new logo blends in some of the equities of the brand – the six-sided shape of the cracker along with symbolism for its grains. The packaging was made to look clean and contemporary while bringing forth the taste appeal of the product. A new website and advertising campaign will begin rolling out later this year.
NEW PRODUCT LINE: Protein Snack Cracker Offers Plant-Based Protein Snacking
Crunchmaster is introducing two new product platforms. The first is Protein Snack Crackers—crunchy, baked crackers with whole grain and five grams of protein per serving to keep consumers energized. As the first cracker positioned as a protein snack, it represents a whole new category in “better for you” snacking. Thanks to recent positive press, plant-based proteins are growing in interest. The protein in these crackers comes from brown rice and chickpea flours and are free of soy and whey products. Available in Sea Salt, Roasted Garlic, and Barbeque flavors, Protein Snack Crackers are a tasty way to keep up with the pace of life.
NEW PRODUCT LINE: Tuscan Peasant Cracker Blends Old World Inspiration with Modern Taste
The second product platform Crunchmaster is introducing is Tuscan Peasant crackers—crunchy, robust crackers with whole grains inspired by an old-world recipe. The crackers tap into the notion that simple recipes of the past are often more flavorful and better for your than the highly processed foods of today. Available in Simply Olive Oil and Sea Salt, Garlic & Italian Herb, and Rosemary flavors, they combine old world inspiration with modern taste.
NEW FLAVORS: New Crunchmaster Flavors Add Variety to Best-Selling Lines
Crunchmaster will add three flavors to its best-selling Multi-Seed and Multi-Grain lines. They are: Multi-Seed Artisan Cheesy Garlic Bread, Multi-Seed Signature Buttermilk Ranch and Dill, and Multi-Grain Applewood Smoked Barbeque.
SEASONAL SKU: Seasonal Cracker Rides the Wave of Pumpkin’s Popularity
Just in time for fall, Crunchmaster is unveiling its newest product that taps into the public’s obsession with all things pumpkin. Crunchmaster’s 2017 seasonal product is a Pumpkin Harvest cracker in Savory Pumpkin. This flavor cracker combines real pumpkin and autumn spices with the goodness of whole grains and flax seeds.
About TH Foods, Inc.
Crunchmaster and Harvest Stone are registered trademarks of TH Foods, Inc. Headquartered in Loves Park, Ill., TH Foods, Inc. is a leading manufacturer in the natural snack food industry. TH Foods, Inc. strives to bring innovative, authentic, “Better for You” balanced nutrition, rice-based crackers and snacks to North America. For more information, visit www.crunchmaster.com or www.harveststone.com.
Source: TH Foods, Inc.
